Red Rock Sauna is a premium mobile sauna experience in Denver, Colorado.
Problem. Shortage of goals and strategy prevented a sustainable business model. Lack of long-term vision created inefficiencies and chaos.
Solution. Guided with purpose to provide high-end health and wellness experiences, we defined their niche and identified their target market. Partnering with fitness races, health practitioners, and wellness retreats creates a competitive advantage for the mobile offering. We created a unique pricing structure and booking system aligned to meet their revenue goals.
Results. By reverse engineering their offerings, we designed a sustainable revenue model that provides the greatest value to their customer and highest return on profit. Honing into their health and wellness niche immediately allowed them to book three events the weekend following our strategy session.
Strategy design included…
Identifying target customer and aligned partnerships
Defining brand identity and niche
Areas of focus for greatest return
A sustainable business model
Prioritized action steps aligned with their purpose
