Sweet & Savory is a purpose-driven branding firm for food entrepreneurs.
Problem. When the founder of Sweet + Savory discovered her love for Human Design, a life pivot soon resembled a business pivot. She found herself with six different business ideas. She lacked strategy and effective execution.
Solution. Guided with the purpose of creating a cohesive strategy, we mapped out the founders’ business concepts ranging from her current branding business to one-on-one human design work, an event platform for spiritual entrepreneurs, and graphic design paraphernalia. This uncovered the overall theme of her work as an alignment guide for food founders (human design) and businesses (with graphic design).
Results. By revealing her work as an alignment guide, we created consistency throughout her brand and identified areas to grow revenue quickly.
Strategy design revealed…
Areas of focus for greatest return
A clear sales funnel for increased sales
Tasks to delegate for the greatest efficiency
Prioritized action steps aligned with her purpose
How to convert her existing customers into repeat buyers
